Age and Happiness Essay - 2338 Words

Teenagers and young adults are commonly presumed to be shallow — preferring hedonic happiness over eudaimonic happiness, suffering violent mood swings, taking many risks, rebelling, and being constantly depressed. However, the real answers are quite contrary to the stereotype. A survey of adolescents and young adults were asked to rate several items based on importance (relationships, money, learning, work, free time, and possessions), on a scale of 1-6 with 6 being the least important. The following were most commonly rated as the most important in the following order: relationships and learning, money, work and free time and possessions. The following were the most frequently rated as the least important: free time and work,†¦show more content†¦The adults were also more prone to thinking that things would get better if they were currently bad. Overall, it is hard to judge how happy one age group is compared to another, and since the questions were not weighed, the results can be considered inconclusive in some cases. For all of the questions, none of them had ever reached an overall average below 2—indicating that overall people tended to no more than moderately disagree with the statements provided in the survey. Adults tended to enjoy their current occupations more than teenagers, were more likely to feel that they were working to the best of their potential, less likely to say that they didnt have many close friends, less likely to say that they dont focus on positive events, less likely to say that someone always has it worse, more likely to say that today is a good day, more likely to say that having an extra 10,000 would solve all of their problems, more likely to say that they own enough things, more likely to say that they have a plan for the end of the day, less likely to say that they use their time wisely, less likely to say that they want things, more likely to say that they feel fortunate, less likely to say that they have enough leisure time, less likely to say that its easier to ruin a good mood for them, and more likely to say that they are living a fulfilling life. While it does seem that older adults tend to be happier than teenagers, it is very close, and since happinessShow MoreRelatedThe Secret Of Happiness : Wisdom Of The Ages And Modern Sages1206 Words   |  5 PagesThe Secret of Happiness - Wisdom of the Ages and Modern Sages On How to Achieve Happiness By JD Meier | Submitted On November 06, 2011 Recommend Article Article Comments Print Article Share this article on Facebook Share this article on Twitter Share this article on Google+ Share this article on Linkedin Share this article on StumbleUpon Share this article on Delicious Share this article on Digg Share this article on Reddit Share this article on Pinterest Expert Author JD Meier What is theRead MoreThe Effects Of Routine Activities On Happiness Essay1348 Words   |  6 PagesIt has been argued that happiness demonstrates significant variability across time, age, and contexts. 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Despite this widely held beliefRead MoreUnit 4 Happiness Assignment1205 Words   |  5 PagesUnit 4 Happiness Assignment Levi Wilson Kaplan University HU300-26 The first person I interviewed was my friend’s grandmother. Although I have not met her, I have heard many things about her. She is 85 years old and has a good perspective on life. The second person I interviewed was my friend’s daughter. I know her very well. We have spent a great deal of time together. Interview with Mrs. Sally Watson Question: What is your definition of happiness? Response: Being happy meansRead MoreThe Search for Happiness Essay1026 Words   |  5 Pages The search for happiness has been one of the greatest driving forces over the ages. Defined as an active or passive sense of pleasure or satisfaction, happiness drives individuals to accomplish a number of fulfilling activities in their lives. Thus an evaluation of meanings attached to happiness provides insight on how an individual maximizes their pleasure. 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Review Of The Scarlet Letter - 1524 Words

The Importance of â€Å"Lasts† One of the most common fears for public today is the fear of being forgotten. In the present media, pop stars and athletes are worshipped and praised; incredible athletes like Michael â€Å"Air† Jordan and the â€Å"Pistol† Pete Maravich are inducted into the Hall of Fame, where the best of the best go to be remembered. Even the tombstones of loved ones often echo their final moments, eulogizing their time on Earth. Human nature naturally yearns for identity and a sense of â€Å"eternity† in things deemed worthy and satisfying by the world. Olympic athletes who dedicate their lives to working hard are stripped of their medals; their scandal of the usage of steroids and other enhancement drugs leave a stain on their otherwise reputable, â€Å"god-like† reputation. What one does in their last moments often leave an impression and final cast for their true character and virtues. 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Animal Testing Not Very Reliable or Safe for Human Safety Free Essays

Animal Testing Nowadays there are many companies that test their products on animals such as makeup and painkillers. Not many people pay attention to this fact, but in actuality they should. Excuses for companies using animals for testing are that they have similarities in their tissues and DNA. We will write a custom essay sample on Animal Testing: Not Very Reliable or Safe for Human Safety or any similar topic only for you Order Now Though parts of the human body vs. an animal’s body may have similarities but people must keep in mind that we are two totally different species. Science shows that animals rarely serve as good models for the human body so why would we feel safe with the product anyways. The best thing for us to do is test out products on other humans so then we can get reliable and accurate results. The Food and Drug Administration (FDA) stated that 92% of all drugs that are shown to be safe and effective in animal testing fail in human trials; from this information you can see that testing on animals isn’t very reliable or safe for our safety and health. Also, it was said in multiple science journals that testing on animals would be a waste of time and life, both human and animal. Testing on animals is dangerous for both species. Other than the lack of similarities between the two, animal testing could lead to the spread of disease. For example, say my company is testing a new allergenic pill in chickens but it goes terribly wrong s d ills the animals, now I must find a way to dispose of them and if it’s not done properly, and someone gets their hands on the one of the tested animals and tries to eat it there’s a high possibility that the consumer will become ill as well and end up spreading their illness to surrounding people, causing an outbreak. This could all be prevented if animal testing were to be banned. Thankfully, as of right now this has yet to happen, YET. Once again, we shouldn’t test our products on animals because animals are helpless and have no say in the matter. With humans, we are able to voice our opinion and position on a subject so if we are Bering asked of something that we aren’t comfortable participating in, then we don’t have to, on the other hand; an animal cannot in any means voice their opinion to a human. If they don’t wish to partake in these trials how would we have any way of knowing? More on, if you are I keep forcing these animals to participate in these tests this will make the animal vicious and dangerous leading on to having to ‘put down’ the animal. If you keep abusing a species like this over time, you will be seen as a threat and that will be taught to the offspring, so in and so forth. If that were to happen we shouldn’t even hope to get close to that animal anymore, they are traumatizing these species. Furthermore, animal testing is absolutely pointless because it is taking up entirely too much if the government’s money. We, as a hole, ate already in debt to chins at 1. 16 trillion dollars, but we choose to continue paying just about 200billion dollars in a yearly basis to animal testing just fit cancer alone. How to cite Animal Testing: Not Very Reliable or Safe for Human Safety, Essay examples

Marketing Communication Retail Small Scale Businesses

Question: Describe about the Marketing Communication for Retail Small Scale Businesses. Answer: Introduction There are various small scale industries in Australia in which Cotton On is one of them. Cotton On is one of the retail small scale businesses in Australia which is best known for its fashion brands such as men, women, kids and teenagers clothing. The company is running in 12 countries with 1200 stores approximately. Now the company is having 17,000 employees in Australia and outside countries. The company is named as Cotton On because most of the products of the company are made by cotton. The company has founded by Nigel Austin in 1991 and the first store of the company was opened in Australia. In the year 2006, the company has produced its own Cotton On body. In addition, in 2007 the company has produced Cotton On kids across the country. In 2008, the company has expanded the business with Cotton On shoes within the country. In the year 2013, the company has almost 1200 stores in Australia as well as other countries (Downes and Mahon 2012). Structure of the company Cotton On is a retail company in Australia which has come to the affect in 1996 by Nigel Austin. The organizational structure of the company is sufficiently developed to provide better resource to the people of the country. Now the company is spreading across 12 countries as a small scale business. The infrastructure of the company is well developed and it is satisfying the needs of people within the country (Chakrabarty 2016). The company produces clothing products in all countries and provides better resources to the people. The financial position and stakeholders of the company are very initial ingredients to reach the business at its maximum goals and objectives. There are different steps of infrastructure of the company which shows the economic growth and development of the company in Australia (Hamawand et al. J 2016). Reputation of the Company: Nowadays, the company has much reputation in the country because it provides better services to the people and people are more involved with the companys products. The company provides goods as retail basis to make higher profit within the economy. After 2013, the company has got much reputation across the country (Wei 2012). Relation with Stakeholders: Now the company has best relationship with its stakeholder to make more production and to manage the profitability of the company in Australia. The stakeholder plays an important role in the development of the company. The company also follows the concept of stakeholder because it is a retail business enterprise (Anisimova 2014). Strength and Weakness: The Company has more strength in the market of Australia. However, it has little weakness which the company has to remove for well growth in the country. The company produces every type of clothing material which people can buy in large quantity because it satisfies the people need in the society. As a retail business, the company is making sufficient profit but the weakness is that the company is not participating in large scale production and competition in the market (Pittaway 2016). Marketing Communication: Now the company is maintaining the integrity within the economy of Australia and also measuring some marketing tools for the best transaction of goods in the market. There are some tools of communication in the market which the company follows accordingly such as production, sales, operations, human resource and finance. These all are very necessary to run the business smoothly in Australia and outside countries (Parente 2014). Internal Marketing: The Company runs as a small scale industry in Australia. However, it is maintaining the procedures of internal marketing within the economy of Australia. Internal marketing indicates the place of transaction where it can sell goods at some different price in the market. The company may earn more profit by doing internal marketing in the country. In order to make more profit, the company must follow the concept of sales promotion (Strausbaugh-Hutchinson 2014). Program and Activities: The Company is running well after 2013 and maintaining the continuous growth by doing some development programs and activities for the product promotion within the country. The company provides these programs and activities to achieve some common goals and objectives in Australia (Edries and Jelsma 2013). Interactivity The company has interaction with some marketers and media action plan to make more production across the country. This interaction includes media plan, customer enquiry and customer database (Maart 2013). Interaction with Media: Media plays an important for the growth of business across the country. A media plan is one of the strategic balances of mass media and one-to-one media which help to incorporate the business into worldwide segmentation (Azizul Islam 2013). Interaction with Customer Enquiry: The Company manages some special trainings and programs for the welfare of the employee in the company. This program organizes to give facility of customer enquiry in the country (Jain 2013). Customer Database: A customer database of the company helps to capture the queries and complaints regarding sales behavior and sales promotion in the country. The database of the company is easily accessible internally within the country. Cotton On easily maintains its customer database because it is doing retail business across the country (Spiller 2015). IMC Capabilities IMC capabilities indicate the presence of an IMC manager in the company who maintains the whole strategic performance of the company. All departmental works are done by IMC managers to make well development in Australia (Kelley 2015). Strategic Consistency The company promotes the business products accordingly to get more customers from across the country. The strategic consistency includes advertising and PR, sales promotion and packaging (Jugenheimer 2015). Advertising and PR: It is an essential activity to promote the companys product. The company makes advertising via internet, radio, newspaper, PR and much more. These advertisings may lead the success of the company (Buil 2013). Sales Promotion: The Company makes promotion of its products to sell more goods within the country (Chernatony 2013). Packaging: The Company makes packaging for its products by which it can give fresh and genuine products to its customers. Packaging is necessary to make a successful strategy of the company in Australia (Martnez 2013). Planning and Evaluation Strength: The Company has the strength of making some fundamental plans for the growth of Cotton On Clothing in Australia. Production of the company is sufficient to satisfy the people of the country (Chen and Seneweera 2016). Weakness: The Company cannot participate in large scale production and also cannot deals with big business in Australia. It has to develop more to get more growth (Bull 2016). Opportunity: It has the opportunity to make sales into worldwide market segmentation and do business in 12 countries including Australia (Jobstvogt 2016). Threat: Threat of leadership and ethics may affect the strategic system of the company in Australia which impacts the working performance of the company (Bhnke-Henrichs 2016). Zero-Based Approach: The Company sometimes follows the approach of zero-based marketing where it makes normal profit in the market at genuine production process (Jones, Owen and Johnston 2015). Creation of New Brand Contacts: The Company creates new brands for doing more transaction in the market (Mascarenhas and Sitas 2016). Marketing Strategies: The Company follows the strategy of marketing via public response, sales promotion, advertising, trade promotion and much more. The company maintains a better relationship with customers and promotes for its products across the country (Zhringer and Carter-Silk 2016). Conclusion The basic objective of the report is to develop the marketing plan for small scale industry in Australia and Cotton On Clothing Limited is one of the retail businesses running as a small business across the country. The company has much growth in SME business. However, it is trying to expand the business internationally. The companys infrastructure is consistently growing and reputation and best relationship with stakeholder in the marketing strategy. IMC plans shows the development strategy of the business in other countries where the company is operating. If the company maintains its SWOT analysis it may achieve its goals and become very successful in the marketing strategy. References Anisimova, T., 2014. Benchmarking desired corporate brand image in relation to stakeholders: a managerial perspective.Qualitative Market Research: An International Journal,17(4), pp.441-463. Azizul Islam, M. and Jain, A., 2013. Workplace human rights reporting: a study of Australian garment and retail companies.Australian accounting review,23(2), pp.102-116. Buil, I., De Chernatony, L. and Martnez, E., 2013. Examining the role of advertising and sales promotions in brand equity creation.Journal of Business Research,66(1), pp.115-122. Bull, J.W., Jobstvogt, N., Bhnke-Henrichs, A., Mascarenhas, A., Sitas, N., Baulcomb, C., Lambini, C.K., Rawlins, M., Baral, H., Zhringer, J. and Carter-Silk, E., 2016. Strengths, weaknesses, opportunities and threats: A SWOT analysis of the ecosystem services framework.Ecosystem Services,17, pp.99-111. Chen, N.H. and Wei, S., 2012. Ends justify means? Organic cotton products purchasing motivations.Agribusiness,28(4), pp.440-450. Downes, S. and Mahon, R., 2012. Evolution, ecology and management of resistance in Helicoverpa spp. to Bt cotton in Australia.Journal of invertebrate pathology,110(3), pp.281-286. Edries, N., Jelsma, J. and Maart, S., 2013. The impact of an employee wellness programme in clothing/textile manufacturing companies: a randomised controlled trial.BMC public health,13(1), p.1. Hamawand, I., Sandell, G., Pittaway, P., Chakrabarty, S., Yusaf, T., Chen, G., Seneweera, S., Al-Lwayzy, S., Bennett, J. and Hopf, J., 2016. Bioenergy from Cotton Industry Wastes: A review and potential.Renewable and Sustainable Energy Reviews,66, pp.435-448. Jones, K., Owen, D., Johnston, R., Forrest, J. and Manley, D., 2015. Modelling the occupational assimilation of immigrants by ancestry, age group and generational differences in Australia: a random effects approach to a large table of counts.Quality Quantity,49(6), pp.2595-2615. Kelley, L. and Jugenheimer, D.W., 2015.Advertising Account Planning: Planning and Managing an IMC Campaign. Routledge. Parente, D. and Strausbaugh-Hutchinson, K., 2014.Advertising campaign strategy: A guide to marketing communication plans. Cengage Learning. Spiller, L.D. and Hamilton, R.A., 2015. Customer Databases for Small Firms: Maximizing the Power of Your Marketing.Journal of Small Business Strategy,8(1), pp.67-82.